Thanks to a couple of grants that are being coordinated by the Choteau Area Port Authority, the Choteau Tourism Business Improvement District, and us here at the Choteau Chamber of Commerce a couple of things have happened; first, the Choteau Acantha has published a Choteau Branding & Marketing Guide, complete with a how-to packet, verbiage and headlines, photos you can use, and more! You can find the full branding guide at https://visitchoteau.com/branding.
Using the assets from the Choteau Branding & Market Guide, the Acantha has created and published several digital ads, geared toward promoting Choteau and events: skiing Teton Pass, coming to Choteau for the bird migration, spending time in the Choteau area for outfitting, hiking, hunting, fishing, and camping, promoting dinosaur dig expeditions with the Montana Dinosaur Center, celebration of 4th of July, and finally promoting RSVPs at Choteau restaurants for Valentine’s Day.
So far, the results have been great!
The ads creation process is worth discussing, briefly: the combination of the photos from the photo library (and a few other folks involved in the process), the ad text and headlines written by the Acantha, and our digital market platform we can create dynamic ads. Each ad set can generate 1,250 ad combinations that can be placed in 12 different ad spots – 15,000 unique ads per topic! We’re currently running 8 topics, so that means we have created and are running 120,000 unique ads.
Over time, the ad platform will learn which demographics (male vs female, by age, by relationship status, hobbies and interests, etc.) like which combinations. As more ads are shown, the ads will algorithmically become more effective and drive down the cost per click!
Over time, the ad platform will learn which demographics (male vs female, by age, by relationship status, hobbies and interests, etc.) like which combinations. As more ads are shown, the ads will algorithmically become more effective and drive down the cost per click!
